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Community Partner Relations

Relationships with partners in the community were an important part of generating exposure for the Bystander Intervention Literacy campaign beyond the MRU community. I was able to identify specific partners throughout the city who aligned with our campaign and were able to provide collateral for us to have at our event experiences. I travelled around the city to have face-to-face meetings with our partners to communicate our campaign concept and gave them information on how they could be a part of it. I was able to get a number of fantastic resources from them, as well as their support through social media.

Stand Up. Step In. Speak Out. Event Experience

For our event experience, we came up with the concept of a pop-up museum to showcase public, well-known bystander stories, and close-to-home bystander stories from members of the MRU community. I worked closely with my team to design the look and feel of our event. We decided to make it an intimate experience to encourage people to spend time sharing their stories in the journal we had set up at the back of the exhibit. I worked closely with Heather Orser to figure out the best possible layout for our exhibit, and to get the necessary materials to create it. Large dividers were used to make a closed off room, with black fabric stretched across the top to keep it isolated. The five story posters as well as the 5 pillars posters were mounted around the outside. On the inside, the five story posters were propped up on easels and were illuminated by light bars. The stories from the MRU community were filmed in the weeks before our events, and were played on a screen throughout the event. These stories were meant to encourage people to stop by, listen, read and share their own bystander story. The event was set up on two days, once on main street and once in front of Ross Glen Hall during the Stephanson-Cooke Conference.

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