Campaign Posters
As a member of the Creative Design team, I was responsible with designing posters for both our film screening and experiential campaigns. Sean and I brainstormed on an initial poster idea that was great in thought, but couldn't be executed properly. After that, we came up with new designs that could be applied to the master brand more effectively. After we established ideas, I was able to transform those ideas into tangible designs that could be used for our campaign. The Swift Current poster was used for our Big Net Event and during the actual screening, while the Goalie Mask poster was used for our Locker Room campaign.
MRU Recreation Relationship
As an MRU Recreation employee, I was able to leverage relationships that helped us throughout the campaign. For our Big Net Event, I was able to supply the hockey net and bean bags, along with MRU Security Services cards that people could take to collect more information. I obtained the hockey helmet we used for the MRU Locker Room Event and facilitated the event as it was happening within the MRU Men's locker room. Additionally, I was able to exploit the large network of MRU employees through an email we sent out to draw more people to the Swift Current screening. I drafted and sent out the email, which ended up being quite successful, as a handful of MRU employees ended up showing up to the screening. The relationship I have with the MRU Recreation department and the connection it had to our campaign was highly beneficial to our screening and the events we ran.
