E at MRU
Social Media
Campaign
Throughout the E campaign, with the help of Casey and Danielle, I coordinated with instructors on a weekly basis for social media content approval, and I also edited and scheduled social media content for all four teams. In the process of editing, I ensured that there was consistency and coherence among all content that was being posted on each platform. This is an example of a post I created with Casey as an introduction to the E campaign, which was followed with a concluding post at the end of the 30 Days of Courage, to ensure there was a logical beginning, middle, and end to the social media component of the E campaign.
SOLD Social Media Campaign
#FlightToFreedom
As a social media lead, I created weekly social media content for the SOLD campaign, and I created a main “Flight To Freedom” hashtag that was used consistently throughout all posts, and was chosen to be the name of the overall campaign. This is an example of a post I created where I used a campaign event photo as source of inspiration for content that educated readers on the issue of Human Trafficking and initiated a call to action - this post was the most liked photo on Instagram out of all content that was posted. I would like to thank Danielle for all her help with content creation, and all of her contributions to the SOLD social media campaign.
