Campaign Plan Book
One of the components I was tasked to create was our Swift Current Campaign Plan Book. While everyone contributed content to the book, it was my responsibility to design the layout and curate content in the 40 page plan book. The plan book became the outline for how our campaign was to run, and provides the reader with a sense of how and why we decided to have our event unfold the way it did. Kevin and I decided on a design that looked like a hockey rink, but in our campaign colours. This simple design idea really drove home the sports theme that became a cornerstone of our campaign.
Bystander Tipsheet
The second component that I helped create was a Bystander Tipsheet, which was distributed to attendees at our film screening, as well as during our Big Net Events. The tipsheets provide the reader with information on how you can stand up for yourself or for someone else. They also provide useful information on where to go to receive help if you, or someone you know is experiencing abuse. I was tasked with editing the bystander information provided to us by Stepping Up at MRU to make it relevant to our campaign, as well as designing the layout of the cards. The cards provided anyone who attended our events with a physical reminder of their attendance, as well as information on how you can make a difference and stand up, not stand by.
