Locker Room Event
The locker room idea was created to get our campaign directly in the eyes of our target market. People who use locker rooms are obviously interested in sport and relate to our theme. By placing a hockey helmet in a slightly opened locker, we created a sense of wonder. This encouraged onlookers to read the material placed in the locker, educating them about our campaign and violence in sport. We hope for this direct target market to follow our call to actions on the poster and share what they have learned with their network.
Leadership Role
My second contribution worth noting is my role on the leadership team. While I did not have a specific leadership position, I made sure different agency teams were on track with the overall brand of the E campaign. This also included creating and maintaining the Eventbrite page and letting teams know how many tickets they had sold, encouraging them to increase efforts to sell tickets. I met with some teams individually to see where they were at in the creation of their campaign, including social media and the leadership team and made myself available for any questions or help.
