MRU Impact Landing Page
One unifying aspect of the overall E Campaign was the MRU impact landing page that all campaign materials lead back to. Continuing the legacy of the W Campaign, the exisiting mruimpact.com domain was repurposed for this term’s E Campaign. mruimpact.com was an integral component to the campaign, as it provided essential information such as the campaign purpose and the 5 Pillars of Intervening. Furthermore, an interactive calendar was inserted into the site, which was used to display every event occurring during the 30 Calls to Courage. Lastly, the website provided visitors with the opportunity to view the trailers of the films that the E Campaign groups were promoting. This area of the site simultaneously provided a source to purchase tickets to the movie premiers and give donations if so inclined. I was the lead on designing and implementing the MRU Impact landing page.
Bystander Intervention Literacy Social Media
I was the digital and social media lead for Bystander Intervention Literacy. I sourced and created weekly media flight plans promoting awareness for the E Campaign, Bystander Intervention Literacy and our experiential designs. Facebook, Instagram and Twitter were exclusively used to share both curated and original BIL content. Working with social media leads from all project teams, I crafted content that remained true to the master brand, while maintaining the overarching aspects of Bystander Intervention. In doing so, I devised a media schedule via Hootsuite that provided all project teams with equal media posts per platform.
