The second experiential marketing event was a photo booth. We used the kites that were made in our first event, and created an installation piece as a backdrop for photos. The event was held on Main Street at MRU over two days.  Emails from participants were collected so that branded emails could be sent out, with a personalized invitation to the film SOLD. . We had special guest Paul Brandt join in with the photo booth, as shown here. I designed the booth structure, organized the purchasing of materials, created props and signage, and led the set-up and tear-down of the booth. I took photos of participants with my camera, edited them and aligned them with the corresponding contact information. I sent out the personalized emails with photos one week prior to the film screening, with the help of my creative team.