30 Calls to Courage Passport
In order to unify all brands across the E campaign, I was tasked with designing a passport book that would help build awareness for these campaign’s diverse events and social movements. This book included all of the events for Swift Current, SOLD, Princesses, and Bystander Intervention Literacy. I designed a separate page for each event, that included the name, date, time, and place. Twenty-eight pages in total were included within the passport. Every time an individual attended one of the events, the coinciding passport page was stamped. A different number and assortment of stamps were given for each event. The stamps represented the themes associated with each event. At the end of the 30 Calls to Courage, students were able to take their stamped passport books to Patti Derbyshire or Catherine Pearl for volunteer hours. For each event attended, a student was awarded one volunteer hour.
5 Pillars of Intervening Passport Stamps
To accompany the passport book, I created five stamps. Each stamp represented one of the 5 Pillars of Intervening, which were: Do I get involved? Will I get caught up, hurt, or create more harm? Is it just me? Do I make the first move? and Will I be embarrassed if I do, or regret it if I don’t? These stamps were used to demonstrate which events participants went to, and which of the five pillars the event focused on. It was a great way to inform participants what the event intended to teach them. The stamps were created in a variety of different shapes so that they were easily discernable, yet still created a cohesive brand image. Each stamp was also created in its established pillar colour, which were chosen from the E campaign’s colour palette, to ensure that they would be connected back to the campaign. Ultimately these stamps helped raise awareness for the social issues being addressed by all of the campaign events.
