5 Pillars of Intervening Posters and Campaign Card
I created six posters and an informational campaign card to promote bystander intervention literacy. This collateral communicated the 5 Pillars of Intervening, as described by Mike Dilbeck. The symbol that we used for our campaign was a black silhouette of a hand being raised in the air with different coloured bows on each finger. The colour of bow tied to each finger represented one of the 5 pillars of intervening. There were six posters - one for each of the 5 pillars, and one general poster that represented all of them. Each of the individual pillar posters had the pillar title on it, a brief description about what the pillar was and the hand with the corresponding colour and bow tied to one finger. The general poster represented all of the pillars by depicting all of the bows tied to one of the five fingers. All posters asked the questions “Do you have what it takes to answer the call.” By this we meant the Call to Courage. The posters were distributed around campus to advertise our campaign. The informational campaign card had a similar concept, but was used as a hand-out. The front of the card advertised the date, time and location of our event experiences, depicted the hand and bows symbol of our campaign and included a call to action that was created specifically for the event - “Do you have what it takes to stand up, speak out, step in?” The back of the card had information about the 5 pillars of intervening. These cards were distributed around campus and attached to our campaign bracelets.
5 Pillars of Intervening Story Posters
For our Stand Up. Speak Out. Step In. pop-up museum event experiences, I designed 5 posters that were mounted within our booth. Each poster represented one of the 5 Pillars of Intervening and exhibited a real-life story of someone who suffered due to a bystander’s inaction. Each story correlated with one of the five pillars, while representing the three separate topics of abuse that the three other agencies were working with. These five stories were meant to demonstrate the potential severity of inaction to ultimately motivate readers to become active bystanders.
