30 Calls to Courage Calendar
For the master brand, I designed the 30 Calls to Courage calendar. This calendar included each group’s experience design date and time, along with other supporting events for each campaign. There was at least one event for each day of the month of November. This calendar was turned into an 88 x 44 billboard and was placed beside the Starbucks on Main Street. I also created 11 x 17 posters of this calendar that were mounted around campus and on the outside walls of our experience events. The calendar was tied to the campaign's website, using the same tree and starry night background to unify the calendar and the website.
Survey Engagement
During our event experience, we asked individuals to fill out our Bystander Intervention Literacy Campaign survey before entering the experience. I ended up taking a strong lead on stopping individuals, getting them to complete the survey and encouraging them to enter our experience event. I realized after about an hour of trying to get people to stop by our event, that I was more successful at attracting individuals when I approached a group of two or three individuals. People walking on their own were more likely to say no without hesitation, whereas if I approached a group of two or three, they seemed to feel less intimidated and were more open to filling out the survey together.
