Campaign Bracelets

I came up with the design, execution and implementation strategy of our campaign bracelets. These bracelets were uniquely created to represent our film and represent support against abuse issues. They symbolized unified empowerment from participants throughout our campaign. By giving out these bracelets at our experiential initiatives, we were given the opportunity to engage with our audiences. We were amazed by the positive response we received from the public as the bracelets were very popular and we could hardly keep up with the demand.

Stakeholder Relations
Throughout our campaign, it was very important to create and maintain strong partner relationships. I was the primary contact with the majority of our internal and external influencers and partnerships. I was able to utilize these connections to secure a keynote speaker for our event, Brian Burke President of Operations for the Calgary Flames. We created a significant partnership with Mr. Burke as he demonstrated support for our campaign including promoting our event on his social networks. Another important partnership that I positively fostered was with the Sheldon Kennedy Child Advocacy Centre (SKCAC). As the organization was the appropriate recipient for our campaign donations, we connected early on in the campaign. They provided us with enormous support through social media postings, direct email invitations to our event, hosting promotional material at their office and having a presence at our event. Both relationships were crucial to making our film screening a success.
